New Website, New Identity - UTIL Journal - UTIL – Designer furniture
July 2020

New website – New identity

New website and new identity but still the same goal: create contemporary, functional and understated designer furniture.

With the launch of a new website, thisisutil.com, as well as an update that solidifies our identity, we are focused on bringing our furniture to more customers on an easier and faster way.

Util has always been driven by a curiosity, about people and how they live, which led us to the conclusion that looking at the future of the brand doesn’t revolve around a new line or a new philosophy, but to improve the experience you have with it. Closing the circle.

This was our goal throughout every stage of building our new website, and we’re confident we’ve created a seamless experience between choosing a piece of furniture and receiving it (with free shipping)  in the warmth of you home.

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