UTIL X DCAD

Having worked together on numerous past projects, UTIL and DC AD became aware of how both brands are aligned conceptually and share the same principles. 



The desire to collaborate more directly arose naturally from that past experience, and we are thrilled to announce the development of an alternative colour palette for UTIL’s recently launched KGT Storage Box system.

 

 

 

This new set of disruptive and fresh colours: pink, green, blue and purple, should stand out and be complementary to the existing rol, initially based in more neutral tones — we opted to explore what we consider to be utilitarian colours: used in public services, traffic signage or crayon sets; colours that are easily identifiable and familiar to the most of us.

 

 

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